This is why / Media

It’s ethical and sustainable.

As you may know, culling of deer in Australia occurs in huge numbers, as deer cause financial stress to farmers, destroy native habitats and are increasingly a public safety concern causing traffic accidents. Unfortunately, the majority of animals culled are left on the ground to waste.

Fair Game exists as an alternative to this type of culling, ensuring that the high-quality protein is harvested with human consumption approvals and the hides are turned into beautiful throws. This product is highly ethical as these animals are targeted regardless; it is a supportive product, seeking to help farmers in strife; and it is a sustainable product that reduces the environmental impact caused by deer herds.

As this product is not a farmed product, it is naturally¬†without any added hormones or antibiotics, doesn’t require any land clearing or spraying and there is no additional stress to the animals as there is no live transport and the dispatch is instant and stress free.

It’s a healthy option.

The animals’ free ranging lifestyle and widely varied diet results in a product with high nutritional value:

Fair Game Wild Venison has almost no saturated fat, wild venison is an extremely heart healthy protein option. Wild Venison has approximately 40% less calories than beef and 10% less calories than chicken breast, but still provides more protein than both.

Venison is high in the B vitamins thiamine, riboflavin, niacin and vitamin B-12 which aid brain and nervous system function, help turn food into energy and keep your skin and hair healthy. It is high in zinc (for your immune system), iron (for forming red blood cells) and phosphorus (for kidney function and creating strong bones).

Venison is a nutrient dense source of protein and, when coupled with the ethos of Fair Game Wild Venison, is an excellent choice for the health of your family, the environment, and your community.

For more information try some of the below links:

Modern Farmer – Australian Startup Turns Feral Deer Into Salami to Help Farmers (02/12/19)

The Weekly Times – Wild Venison on the Menu (06/03/20)

The Land – Oh Deer, Consumers Go Wild for Salami (10/12/19)